Feeding Merry's muse

Of potential interest:

SAN FRANCISCO, CA--(MARKET WIRE)--May 18, 2009 -- Scribd, the world's largest social publishing company, today announced the beta launch of Scribd Store, a first-of-its-kind e-commerce destination and publishing marketplace where anyone -- from professional publishers and authors to students and enthusiasts -- can upload and sell their written works to a readership of 60 million.

You can read the rest of the article here

It will be interesting to see how this will work - will people use this as an alternative to Lulu, or other POD/ e-download stores. I imagine some authors who already put shorts/ novellas on Scribd for free will continue to do so, but I wonder whether there will be an influx (or even a trickle) of people who haven't used Scribd before listing their work and selling it direct?

Any thoughts?